The Department of Tourism (DOT) has decided to end its partnership with the McCann Worldgroup Philippines after the agency was accused of plagiarizing a tourism commercial from South Africa. Uh-oh.
In a statement on Thursday, June 15, DOT said that they expect a public apology from the agency for the negative feedback that the department has been receiving.
“After a diligent review of the ad materials in question, the Department of Tourism (DOT) has decided to discontinue its partnership with McCann Worldgroup Philippines.
“In the midst of this controversy, the DOT expects a public apology from McCann per the negative feedback that the department has been receiving, owing to the glaring similarities between McCann’s “SIGHTS” ad and South Africa’s ad released in 2014,” it wrote.
They also announced that they will return to DOT’s previous slogan “It’s more fun in the Philippines.”
“We also wish to announce that we will reopen the procurement process for the production of a new advertising material which will be consistent with the current slogan… “IT’S MORE FUN IN THE PHILIPPINES,” it added.
The department admitted the similarities of McCann’s Sights to the South African tourism campaign. Initially, they stressed that the ad agency didn’t plagiarized any international commercials.
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