The Body Shop, a global beauty brand founded in 1976 in England launched their “Fight Against Animal Testing” campaign last July 11 at the SM Megamall Fashion Hall.
The campaign aims to gather 8 million signatures through the Forever Against Animal Testing petition and help bring this important issue to the United Nations Assembly to pass an international convention that will ban animal testing globally.
Cruelty Free International, a non-profit organization, estimates more than 500,000 animals are used for testing every year. The testing of just one ingredient for a hair dye, sunscreen, and even deodorant could involve the death of around 1,400 animals.
“The Body Shop passionately believes that no animal should be harmed in the name of cosmetics and that animal testing is outdated, cruel, and unnecessary,” says Jessie Macneil-Brown, Senior Manager International Campaigns and Corporate Responsibility of The Body Shop.
“This is why The Body Shop and Cruelty Free International have partnered to deliver the largest and most ambitious campaign ever to seek a global ban on the use of animals to test cosmetic products and ingredients.”
During the launch, The Body Shop Philippines unveiled their ambassadors—TV host, Janeena Chan; model, Vanessa Matsunaga; ex PBB housemate Fifth Solomon; actress, Michelle Vito; and race car driver Marlon Stockinger—expressed their support to the campaign.
The Body Shop was the very first international beauty brand to campaign against the practice of animal testing in cosmetics, in partnership with Cruelty Free International.
Photos by Madel Crudo
Featured image from The Body Shop