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English men’s clothing brand Topman and singer-songwriter James Bay will be releasing a limited edition collection this August – and we are so down for it. Yes, mate!

The brand made the announcement on its website on July 31, Monday, after rumors came out that a collaboration might be happening.

Photo from Topman

In an interview with Short List, Topman creative director Gordon Richardson said that collaborating with personalities outside the world of fashion has always been exciting because it challenges their “normal perceptions.”

The entertainment website describes the singer’s collection as “cool, rock-star chic,” which includes an embroidered-leather jacket, subtly-panneled skinny jeans,  sequined bomber jacket, and his signature piece, a hat. Very James Bay.


Photos from Short List

“James has been no exception, he has diligently translated his unique sense of style into the perfect thirteen-piece capsule collection with as much care and attention he would for one of his albums. Every piece has a considered place and reflects his unique personality,” he continued.

When asked about the inspiration behind his collection, Bay said a lot of it came from live performances and the way he dress on tour.

“Many of the details I’ve focused on are also based on my own, original drawings and sketches,” the 26-year-old singer explained. WHOA!

While no further details have been made public about his debut collection, the Topshop subsidiary encouraged fans (basically, everyone) anticipating its release to sign up for updates “because these exclusive pieces won’t be sticking around.”

No launch date has been announced yet but it looks like Topman have already handed out exclusive invites as London-based bloggers hinted on a James Bay event.

Does this mean the launch will be on Tuesday, August 8? Seems like it.

Nevertheless, we are so excited to see what James Bay has been working on aside from new music.

Featured image from Short List


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