In just seven months, Luis Fonsi and Daddy Yankee’s “Despacito” is now the most-viewed YouTube video of all time, stealing the spot from Wiz Khalifa and Charlie Puth’s “See You Again” which enjoyed the crown earlier on July.
The Fast and the Furious theme song just dethroned Psy’s “Gangnam Style” last month, which held the record for five years since 2012.
But as of writing, “Despacito” has more than 3 billion views, and its increasing fast with an estimated 15 million new views daily. It was published in the video-sharing website on January 12, and along with its new record, the music video was also declared as the most-streamed song of the history with a total of 4.6 billion streams coming from all major platforms including Spotify, according to The Guardian.
Despite its dominantly Spanish lyrics, the song became a global hit. It ruled over all the other hit songs of the Billboard Hot 100 at the first spot for twelve weeks starting in May. It became more prominent when Justin Bieber released his version in April which added English verse in the lyrics.
This record does not only benefit Fonsi and Yankee, in an article published by Billboard, Puerto Rico’s governor, Ricardo Rosello, said that since the song began to play worldwide, foreign tourists became ever more interested to visit the place where the superstars came from.
In a clip posted in Billboard’s Instagram account, Daddy Yankee expressed his overwhelming gratitude as being the new king of YouTube.
“Thank you YouTube for Despacito’s success[…] I recognize the influence that the platform has. The music industry has changed. The rules of music have changed. And YouTube has a big responsibility, and I recognize it. Breaking the record is overwhelming, and I’m happy to keep [inspiring] others to do the same,” he said.
Despacito is translated into English as “slowly,” and isn’t it ironic that its billion views continue to add thousands more, faster each second.