SM Youth has released the official campaign film for its newest collection, Smyth, featuring Australian singer, songwriter, actor and Youtube personality Troye Sivan. He is the first ever international ambassador of the SM Store’s section.
The brand released the much-anticipated promotional clip across all its social media accounts.
Singing his breakthrough single “Youth,” Sivan modeled items from the new clothing line that screams “contemporary and affordable, yet diverse enough to promote self expression.”
SMYTH features basic, mix-and-match, and trendy pieces such as denim and bomber jackets, floral Markus tops, scoop neck shirts, and jeans. So chic!
Since SM Youth items are unisex (Yes, it is!), every Troye Sivan fan can try sporting all the pieces in this collection.
Late in June, the 22-year-old singer’s Filipino fans were ecstatic in what seemed like a surprise visit in the country when he was spotted strolling around SM Makati.
He later confirmed that he was indeed in the Philippines, ‘working on fun stuff’.
dipped in n out of the Philippines this week workin on fun stuff. If I've taken one thing from this trip it's that I can't WAIT to come back
— troye sivan (@troyesivan) June 29, 2017
We can’t wait for you to come back, too, Troye!
All the pieces worn by Troye in the video are available in all The SM Store branches nationwide.
Watch the Smyth version of Youth by Troye Sivan here:
Photos from The SM Store