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Good news, Riverdale fans! Cole Sprouse, who plays Jughead on Netflix’s hit series Riverdale, is now the new face of Bench.

On Saturday, Sept 9, the Filipino clothing brand posted a photo of Cole on their Instagram account, calling him their “newest #GlobalBenchsetter.”

“Um, so this happened #ColeSprouseForBench 👑 and we’re still not over it! ⚡️Meet our newest #GlobalBenchsetter for #Bench30Years. 🏆🏆🏆 Stay tuned right here for more @colesprouse and #YourFavoritePinoyBrand,” it wrote.

He is the latest addition to the brand’s Global Benchsetters alongside Taylor Lautner, Lee Min-Ho, Liam Hemsworth, and Brooklyn Beckham.

Cole Sprouse is known for his role as Jughead in Netlix’s Riverdale. He was also the star of the Disney Channel’s The Suite Life of Zack & Cody with his twin brother Dylan.

Thank you for this, Bench! We’re excited to see him in Manila! <3

Featured image from Bench | Instagram

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