We could be saying goodbye soon to a major tweet dilemma.
Twitter is looking into expanding its tweets’ character limit to 280 through trials in an effort to solve thought-cramming in the currently allowed length.
The company made the announcement via Twitter (of course) on Wednesday, September 27.
Can’t fit your Tweet into 140 characters? 🤔
We’re trying something new with a small group, and increasing the character limit to 280! Excited about the possibilities? Read our blog to find out how it all adds up. 👇https://t.co/C6hjsB9nbL
— Twitter (@Twitter) September 26, 2017
Known for its 140-character limit, the messaging platform’s shift is aimed at addressing a ‘major cause of frustration for people tweeting in English’.
In a Twitter blog, the company revealed tweet entries in English that have 140 characters come at a much higher percentage – 9% to be exact – compared to those in Korean, Japanese and Chinese. Japanese tweets, for instance, only come at only 0.4%.
This is because the said languages allow people to convey about double the amount of information in one character as you can in many other languages like English, Spanish, Portuguese, or French.
Twitter has attempted changing it’s tweet length before. In late 2015, the company reportedly came close to considering 10,000-character tweets along with ‘a new ranked timeline, which would depart from the purely chronological feed in favor of one that attempted to show users the best tweets first’.
It is obviously in stark contrast to the social media site’s identity: the real-time nature and the brevity of messages. The current tweet length is based on the 160-character SMS limit.
“This is a small change, but a big move for us. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet and at the same time maintaining our brevity, speed, and essence,” said Twitter CEO Jack Darsey in an over-140-characters tweet.
For now, the test project will only be conducted with a small group before Twitter decides whether to launch it globally or not. Please do!
“What matters most is that this works for our community – we will be collecting data and gathering feedback along the way. We’re hoping fewer Tweets run into the character limit, which should make it easier for everyone to Tweet,”
What are your thoughts about 280-character tweet expansion? We think it’s about time!
Photo from Independent