FOX Networks Group Asia (FNGA) announced a multi-city marketing stunt to promote the 100th episode and season 8 premiere of The Walking Dead on FOX across Asia on October 23 at 11:30am with a primetime telecast at 9pm.
The Walking Dead: Escape Rooms promotional stunts will run from October 21 to October 23 in select Breakout branches; 2F, The Block, SM North EDSA; 3F, Greenbelt 5 and; 2F, Serendra Piazza, Bonifacio Global City.
Fans will find themselves locked in a room, with clues from The Walking Dead and non-linear puzzles hidden throughout, given one mission – to escape. Players must work together to escape and escape the rooms within a 20-minute time frame.
“The Walking Dead is one of our most successful shows in Asia on FOX. We have millions of fans across the region eagerly awaiting the new season, and we’re excited to provide them with a real life The Walking Dead experience, in which they collaborate with one another as part of this year’s ambitious stunt. We’re confident this exhilarating experience complements the Season 8 launch and The Walking Dead’s 100th episode perfectly,” said Dean Dezius, Vice President – Entertainment Channels, Content and Communication, FNGA.
The Walking Dead season 8 premieres on October 23, 11:30am with a primetime telecast at 9pm on FOX. The show is also available on FOX+.
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