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Can you imagine having two feeds on Facebook?

The world’s largest social media site is looking into possibly dividing the News Feed into two, essentially pushing out non-promoted posts to a secondary feed.

Instead of streaming a series of posts such as photos from friends, updates from family members, advertisements, materials from celebrities or pages a user has liked, users will see separate feeds for commercial and personal entries on the new Facebook News Feed. Whoa!

“With all of the possible stories in each person’s feed, we always work to connect people with the posts they find most meaningful. People have told us they want an easier way to see posts from friends and family, so we are testing two separate feeds,” Facebook said in a statement.

The dual-feed set up could force pages such as news outlets, musicians, sports teams, among others, to pay run advertisements to be visible in a user’s feed for friends and family.

More importantly, it could also mean fewer links to news stories will appear. It is an area that has proven itself to be tricky to deal with for Facebook due to unprecedented proliferation of hoaxes and false news stories – more commonly known as ‘fake news’ – in the site.

In the Philippines, the Senate has already started looking into putting a stop to misinformation.

The tests, which will most likely continue in the coming months, are currently running in six small countries: Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka.

Pages in Slovakia, particularly of small media outlets, are ‘seeing dramatic drops in organic reach’, according to local journalist Filip Struharik.

Launched in 2004 by then Harvard student Mark Zuckerberg and his classmates, Facebook currently has more than 2 billion users as of June 2017.

What are your thoughts on having two feeds on Facebook and could this end online misinformation?

Photo from Digital Trends


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