This is another addition to our travel bucket list.
The Camiguin Tourism Office released its ‘No Words’ video campaign to showcase the sights, offerings and beauty of the island province.
The advertisement was released on the agency’s Facebook page just in time for the annual Lanzones Festival held from October 22 to 31.
The charming and funny clip follows a loud and chatty tourist who complains to her friend over the phone for bailing on her because of a work emergency and continued about how she was dumped in a ‘small, quiet and boring’ Camiguin. But she meets a mute tourist guide who takes her to breathtaking adventures up in the sky, overlooking the islands, underwater in Tuasan falls and Bohol Sea, and at the seaside trying out exotic seafood.
She also takes on a road trip to explore the province further, joins in the fun of its lanzones festivities, says a prayer at the Sunken Cemetery, among others.
When her friend calls to check on her travel to Camiguin, she becomes uncharacteristically speechless, unable to find words to describe the serenity of and feelings for the place.
Even film maker and No Words director ER Alviz said he was ‘amazed about this island as early as pre-production’ and ‘awestruck every single time’ they moved locations. “It makes me proud to be a Filipino that we have something like this island in our backyard,” he said in a personal post.
The provincial government of Camiguin described the team’s vision as a ‘fresh approach to promoting tourism by showing how a trip to Camiguin may leave one speechless and without words’.
“The video encapsulates the Provincial Government’s #FeelCamiguin campaign and aims to invite and encourage people to come to Camiguin and explore the province for themselves,” the Provincial Government of Camiguin also said in a press release posted on Facebook.
No Words has gone viral since its release, earning much respect and admiration from netizens who unanimously said that the ad ‘finally did it right’ as opposed to problematic ones released previously by the Department of Tourism such as the plagiarism-plagued Sights ad and the cringe-y Anak ad.
As of writing, the four-minute video has already been viewed more than 660,000 times, with more than 12,000 shares, over 14,000 reactions and 2,000 comments.
Camiguin, also known as the ‘Island Born on Fire’, is a province situated at the Bohol Sea, just 10 kilometers off the Northern Mindanao coast.
What are your thoughts on this tourism campaign video? We’re definitely speechless.
Watch the full tourism campaign here:
Photo from Camiguin Tourism Office
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