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It looks like we’re about to see a lot of purple in 2018.

The Pantone Color Institute revealed a deep purple hue of “Ultra Violet” as the Color of the Year for 2018.

In an interview with the Associated Press, Laurie Pressman, Vice President of the Pantone Color Institute, said that “the color wasn’t chosen because it’s regal, though it resembles a majestic shade. It was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking.”

Pantone 18-3838 Ultra Violet is described on the Pantone website as a dramatically provocative and thoughtful purple shade that communicates originality, ingenuity, and visionary thinking that points us toward the future.

Pressman also noted that this color was created in honor of international icon, Prince. It is a distinctive blue based purple hue inspired by Prince’s custom-made Yamaha purple piano which was originally scheduled to go on tour with the performer before his untimely passing last 2016.

“When we think about Prince, we see a uniquely brilliant artist who continually throughout his illustrious career broke new ground as he perpetually challenged the norms in whatever space he played, leaving behind an indelible mark on music, art, fashion and culture. Paying tribute by developing a special purple color for this globally renowned talent known worldwide as “The Purple One” seemed only right and a way for his artistic legacy to live on forever,” she added.

This particular shade of purple is one of the shades worn by the Minnesota Vikings, the football team who played in Prince’s home state.

Photo by Brace Hemmelgarn-USA TODAY Sports via ESPN

Rihanna was also seen wearing an “Ultra Violet” shade lippie in one of Dior ads.

In 2016, Pantone chose “Rose Quartz” and “Serenity” as a counterbalance to all the stresses of the modern world, while 2017’s “Greenery” symbolizes new beginnings.

Recognized around the world as a leading source of color information, Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and informs companies on color in brand identity and product development.

Featured image screen grabbed from Pantone | Website 

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