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The Big Bad Wolf is a good one after all.

Beyond selling quality books at unbelievably affordable prices, the Big Bad Wolf is also proving to be a book sale worth supporting for its meaningful causes. Part of its proceeds will be donated to Gawad Kalinga (GK) – a Philippine-based poverty alleviation and nation-building movement – to aid their housing and relief efforts for the people of war-torn Marawi City and displaced residents near the active Mayon Volcano in Albay.

“It was instrumental that the Executive Director Jose Luis Oquinena of GK met the owners in Malaysia and they aligned with an advocacy. The advocacy of Gawad Kalinga is to end poverty and the advocacy of Big Bad Wolf is to increase literacy and to make readers out of as many people as possible. So they saw an alignment, and through a handshake, they brought Big bad Wolf to the Philippines and its happening now,” Big Bad Wolf Marketing Head Miguel Mercado told MB Life at the book sale’s preview day.

Andrew Yap and Jacqueline Ng are the owners of what is considered the world’s biggest book sale composed of excess or remaindered books from international distributors. It was first held in Malaysia in 2009 and has made many stops in other countries over the years, including Thailand, Sri Lanka, and Indonesia. This year, they’ve come over to Manila to treat Filipino book lovers to over 2 million books at 60-80% off the usual prices. It will also run round the clock from February 16-25 inside the World Trade Center to allow shoppers to come anytime they want (even at two in the morning).

Mercado also thought of the massive book junkie affair as a way to encourage people “to go deeper into what you’re reading, whether it’s about issues, travel, or simply getting lost in fiction,” especially at a time where browsing the social media feed is a widely-followed trend. More importantly, the Big Bad Wolf wants people to come have fun rediscovering their love for books.

“We were there right when the doors opened for today’s preview and when we saw the first few people come in, it was like letting loose kids in a candy store or a toy store. The only difference was, they had comments like, ‘Wow, and bango! Ang bango ng amoy ng libro,'” he shared.

Mercado said that while he’s happy at the sight of book lovers showing a genuine interest for the book sale, he hopes to have more people come to spread the advocacy and eventually to fuel them for the next big step: bringing the Big Bad Wolf to other parts of the country.

“As an advocacy, we really plan to take this to as many cities as possible. The dream is to bring it to big cities outside Manila such as Cebu and Davao. This can only happen if we get to sell enough books so that we have enough to power us to the sales next year. So we’d like to invite everybody to come over and see the books. Bring your friends, bring your family, bring your neighbors, and bring everybody,” he said.

Photo by Madel Crudo

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