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Foodee Concepts continues unveiling “affordable luxury” restaurant concepts with the opening of their latest branch of luxe burger restaurant Pound by Todd English at the SM Mega Fashion Hall.

Pound by Todd English will run with a “Pay What You Want” promo all of this this week (Mar 13-19) that covers all burgers on the classic menu, except the classic Foie Gras Burger (a sensible decision; add-ons are also extra.)

Mega Fashion Hall diners will have fun comparing the experience at the dual-venue branch in Ortigas, which has an enclosed, “main” 16-seater restaurant that has a view of the kitchen, and a 42-seater annex, less than fifty meters away.

The classic menu is retained, with star items such as Truffle Risotto Tater Tots with a creamy balsamic sauce (P75), Bacon Poutine (P210), and their pastrami-and-sauerkraut Amsterdam burger (P280)—Todd English’s evident tribute to his New York roots. Those who haven’t tried the Foie Gras Burger, which has a generous 50g topping of foie gras, should already give their most extravagant and well-priced item (P700) a try.

Premium add-ons and sides, like their Roasted Bone Marrow (P120), Pickled Chilis (P75), as well as mini-bottles of French cabernet sauvignon and chardonnay, contribute to what already seems exceptional value for money.

Eric Dee, president of Foodee Concepts, which developed the Todd English Food Hall and Pound restaurants for the Philippines, and is preparing to open a seafood-themed Todd English concept named Hook, said that another promo that celebrates the founding anniversary of Pound’s Global City branch next month will follow soon after.

A “Dollar Menu” – items only costing the equivalent of a dollar, or about P50 – will hence be offered at Pound Mega Fashion Hall and Global City starting April 1, with brand new burgers as well as rice and pasta items meant for sharing.

The Dollar Menu will offer a Loco Moco rice dish with foie gras, a caramelized Bacon Alfredo pasta, and a Backyard Burger – “a pull on classic backyard American-style cheeseburgers,” Dee said.

Vegetable-friendly falafel and portobello mushroom burgers will also be part of the selection, as well as “Dollar Oysters” during happy hour, with the intent of adding all these items to the overall, updated menu after the promotion, and at regular prices, Dee explained.

He also confirmed that other restaurants are set to launch by third quarter of 2017: Tsuta Ramen, Japan’s first ramen restaurant to receive a Michelin star, and Hawker Chan from Singapore. “Now Hawker Chan is the most reasonably priced Michelin restaurant in the world. It used to be Tim Ho Wan,” Dee said. “We’re looking at a P99-priced chicken rice combo – Michelin star.”

The much awaited Kam’s Roast Goose restaurant from Hong Kong, and The English Chophouse, which is set to open at S Maison at the Mall of Asia, will open at later, yet undisclosed, dates.

Foie gras burger


Amsterdam burger


Bacon Poutine


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