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In case you missed it, on Tueday, April 11, a Facebook video of police officers dragging a passenger from an overbooked United Airlines flight gone viral. The incident occurred on Flight 3411, which was waiting to take off at Chicago O’Hare Airport for Louisville, Kentucky.

A video was posted on Facebook by Audra Bridges, who told the Courier-Journal that the flight was overbooked by four people. Here’s one by the Business Insider.

The passengers were allowed to board the flight but were later told four people need to give up their seats for four United employees who were needed in Louisville on Monday. Nobody volunteered, even when United raised the stakes to $800, eventually leading to the airline to randomly select passengers to be bumped off. You know what happened next.

And so the aftermath of the very-wrong-in-too-many-levels incident:

1. United Airlines CEO Oscar Muñoz had to issue two statements. *rolls eyes* The first, on April 10, was a non-apology badly-worded statement, saying they are conducting their own investigation as well as reaching out to the Asian passenger in question. But when that was trolled by pretty much everyone, he had to issue another one the next day, April 11. See it below:

2. United Airlines was roasted the world over. Mind you: roasted, not just trolled. On Twitter, new hashtags appeared to make fun of the airline and dish out some very hard-hitting truth to the matter. Among our favorites are #NewUnitedAirlines and #NewUnitedAirlinesMottos.

Meanwhile, late-night host Jimmy Kimmel didn’t hold back and mocked United Airlines in a parody commercial.

Watch the video below:

3. Other airlines took advantage of the hoopla. Among the Gulf airlines who took the opportunity, it was Emirates’ initiative that gained traction. Emirates mocked United Airlines on its Twitter account with the tag, “Fly the friendly skies with a real airline,” referencing United’s tag.

On Reddit meanwhile, an image of what looks to be a Southwest Airlines ad floated. Its tagline: “We beat our competitors. Not you.”

4. United lost major benjamins. As in: The airline’s stocks plummeted by a whopping 4 percent, losing about $1 billion dollars on Tuesday. It recovered later in the day, according to CNN, but still quite a major loss of $250 million.

5. People made fun of United’s app update. What fantastic sense of timing! United decides to launch its app update with nifty features. Of course one of those features did not escape the online public, which is now ROLFing at the airline’s expense. We mean:

6. The offloaded passenger has already hired two lawyers. The Asian doctor who was dragged out of the plane, identified as Dr. David Dao, has already hired two layers, the Daily Mail reports. They are Stephan Golan, who specializes in company law including corporate law and governance and who has already issued statements in Dao’s behalf; and Thomas Demetrio, who specializes in the aviation industry.


[Manila Bulletin; Photo: AFP via Manila Bulletin]


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